Nook & Co’s vision is to be a leading short-term rental company, operating in India and abroad. They strongly believe that quality amenities and attention to basic details shouldn't come at a premium. Their mission is to enter long-term successful partnerships with homeowners to create efficient and profitable Airbnb listings, and provide guests with reliable and qualitative experiences while delivering outstanding value for money.
Nook & Co’s portfolio of spaces cater to young professionals, families, budget travellers and expats. They needed a brand identity that captured their offering. The appeal needed to be simple, understated and premium.
Impprintz designed an identity inspired from the concept of a simplified floor plan. The concept further extends as a versatile graphic device - a frame to hold or highlight information in an interactive way. The word-mark is set in lowercase, using a geometric font - for a human and pleasant appeal.
The colour palette uses a seaweed green paired with a deep mustard. Positive, simple and warm - a feeling that resonates well with their curated spaces.
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